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filler@godaddy.com
Signed in as:
filler@godaddy.com
Purchasing a suite of kitchen appliances with the same look and feel with a click of a button.
Customers looking to purchase a suite of kitchen package for either their new home or renovated kitchen are having a hard time looking for multiple appliances with the same look and feel as the current experience only allows for customers to search and view one product on a page at a time.
Reviewed 6 competitors of their desktop and mobile experience
Notable Points
Packages and bundles are used interchangeably when search for a kitchen package experience
Some competitors either inputted all the information for every product on one page or surfaced some information and provided links to view the product individually
2 competitors doesn't allow remove certain products within the package as the package is treated as one item
Reviewed AODA requirements against competitors such as how information is presented, image tags presented, tab order, etc.
Notable Points
There were confusion with reviews as some are grouped and represent the package and some are related to an individual product
Identify grouped images clearly by description and/or alt-tags
Use individual pictures as much as possible
Conducted a moderated test on homedepot.com's kitchen package experience with canadian customer and a moderated test against Sears' kitchen package experience.
Notable Points
Fridges are the biggest purchase and considered the centrepiece so the journey starts with that product.
There are so many details but there are specific features that customers want to see about all the products at a glance
Extra warranty and services aren't in the customer's mind.
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