Millani Jayasingkam
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Millani Jayasingkam

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filler@godaddy.com

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UX Case Study

Home Services Search Type Ahead

Feature Home Services options while customers are searching throughout the site.

Problem to solve

Home Services is the installation services provided by Home Depot. There are select number of services provided which are only seen on the landing page of Home Services. The team was looking to broaden their exposure of their services on the website and a way to ensure customers are aware of the services. The search team took on this challenge to see if there was a way to incorporate the services in the search type ahead. This is currently not done by any competitors at the time of research.

Conducted Research

COMPETITIVE ANALYSIS

QUESTIONS TO CONSIDER

QUESTIONS TO CONSIDER

Reviewed 14 competitors of their desktop and mobile experience for their search type ahead to find different design treatments


Notable Points


Amazon - Keyboard on mobile doesn't cut of search type ahead, they have it limited to 8 search terms while other competitors have their keyboard hovering over results


4 competitors showed categories for the top 1-2 search terms


4 competitors showed results per category separately 


QUESTIONS TO CONSIDER

QUESTIONS TO CONSIDER

QUESTIONS TO CONSIDER

1. How many search terms are there for both mobile and desktop?


2. How to work around the minimal scope?


3. How to differentiate home services search terms vs product search terms?

BUSINESS GOALS

QUESTIONS TO CONSIDER

BUSINESS GOALS

- Increase awareness on the home services offered by Home Depot Canada

 - Generate Leads

- Improve CSAT score related to search and/or home services

- Upsell/increase home services revenue

Artifacts

Iterations

Mobile Lo-fi sketches of the search type ahead with home services terms included

Desktop Lo-fi sketches of the search type ahead with home services terms included

Winning mobile and desktop sketches after voting session

Final Product

Mobile View

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