Non Appliance Packages

Reviewed 11 competitors of their desktop and mobile experience

Notable Points 

No competitors offered mixed fulfillment scenarios. All bundles were offered through one fulfillment which can then be customized in cart

4 competitors showed information related to fulfillment throughout the journey other than cart

Conducted 4 iterative tests to test multiple features and functionality including existing bundle treatment, multiple fulfillment for a bundle, quantity selector and promotions and savings and the entire flow from browsing for packages all the way to cart

Notable Points
Existing experience from kitchen packages was well received for non-appliance 

Multiple fulfillment as a concept didn't make sense for customers

Users had no problem with features added such as promotions/savings and quantity selector