Millani Jayasingkam
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Millani Jayasingkam

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filler@godaddy.com

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UX Case Study

Non Appliance Packages

Purchasing a suite of non-appliance packages with a click of a button.

Problem to solve

After a successful launch of kitchen packages, the experience was to be rolled out to all other types of products for which bundles can be created

Conducted Research & Testing

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

Reviewed 11 competitors of their desktop and mobile experience


Notable Points 


No competitors offered mixed fulfillment scenarios. All bundles were offered through one fulfillment which can then be customized in cart


4 competitors showed information related to fulfillment throughout the journey other than cart

MODERATED INTERVIEWS

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

Conducted 4 iterative tests to test multiple features and functionality including existing bundle treatment, multiple fulfillment for a bundle, quantity selector and promotions and savings and the entire flow from browsing for packages all the way to cart


Notable Points
Existing experience from kitchen packages was well received for non-appliance 


Multiple fulfillment as a concept didn't make sense for customers


Users had no problem with features added such as promotions/savings and quantity selector

Artifacts

Competitive Analysis of fulfillment options for bundles

Competitive Analysis of fulfillment options for bundles

Miro Board for Design Sprint

Miro Board for Design Sprint

Journey Map Brainstorming Exercise with team

Journey Map Brainstorming Exercise with team 

Compilations of User Testings Insights

Compilations of User Testings Insights

Iterations testing the quantity picker on mobile view

Iterations testing the quantity picker on mobile view

Note and Vote exercise from the design sprint

Note and Vote exercise from the design sprint

User flow diagram mapping different fulfillment scenarios for bundles

User flow diagram mapping different fulfillment scenarios for bundles

Final Product

Product page for Smart Home Bundles

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